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Big News and a Heartfelt Message

David Wilson, BikeBeat Owner

The Beginning of Something Great

In 1975, a young David Wilson set out on an adventure to ride his bike across the country. It turned out to be an adventure that David could not keep all to himself. He wanted to share the exceptional freedom, the outdoors and the joy of moving at one with a simple machine with everyone he could. He got that opportunity in 1976 when he opened the first HDK Cycles. The first BikeBeat shop opened in 1998. 

David had been riding and racing bikes for many years, and he knew some of the most passionate cyclists and best bike mechanics around, so he invited many of his friends to staff his shops. David's wife, Dixie, managed the behind the scenes operations of the BikeBeat business. Together thru the years, they continued to bring employees passionate about sharing their love of cycling into the BikeBeat family. 

After 42 years, it's time for a new chapter of the BikeBeat story. David and Dixie are ready to retire.  BikeBeat will open Thursday, August 23rd under a new banner: Trek Bicycle of Williamsburg, Trek Bicycle of Yorktown, and Trek Bicycle of Virginia Beach. All of the BikeBeat staff you have come to know and trust will be there to make the Trek Bicycle shops just as awesome as BikeBeat. We are confident that the culture of a passion for cycling and top-notch customer service will continue on without the BikeBeat name.

So, What's Next? 

Stop in soon! You'll be greeted by the same attentive staff who took such great care of you at BikeBeat. The staff at each Trek Bicycle location will be the former BikeBeat staff, and there may be a few new faces. You'll receive the same great service at Trek Bicycle that you've come to expect at BikeBeat.

Expect to see an inflow of new products and product lines at each of the Trek Bicycle stores. BikeBeat signage and inventory will gradually be replaced by new shiny things from our friends at Trek.

BikeBeat has been a wonderful experience for the entire Wilson family. We have been so humbled by the loyalty and close relationships we have formed through our business. We are confident that we are handing our precious family of staff and valued customers into capable hands as we embark on our next adventure. We cannot adequately express how grateful we are to our customers and our wonderful employees, who made BikeBeat what it was. It truly has been a pleasure to work with and serve you. We will treasure the memories always.   
We'll see you on the trail, 

David & Dixie Wilson

The Wilson Family
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